Newsletters
Marketing gurus in Australia agree that your company name must be placed before clients at least once every three months or they are liable to forget you and go elsewhere for the services you provide.
A quarterly or more frequent newsletter is a great way to keep your name in front of your clients.
My own newsletter goes out by email every odd-numbered month. From November 2005 it will be personalised and monitored. Click here to see samples of my newsletter.
Make your newsletter interesting and fun to read by making it more than a regular catalogue.
Stories of general interest and competitions in which the reader can win attractive prizes will make your newsletter fun to read. Your customers will look forward to your next newsletter.
For information, a quote or to order your newsletter, click here. Please include your name, company and contact details in your email.
I became involved in newsletters in mid-1998 withStoreyworks and Leith Communications.
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For Ross Storey of Storeyworks I produced stories for Enterprise, the newsletter of the Curtin University Small Business Unit. David Leith of Leith Communications needed the same sort of assistance with SafetyWA, the journal of IFAP (the Industrial Foundation for Accident Prevention). |
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(To download a pdf (Acrobat) file of the current LiftRite or Pusey partners newsletter, click on the image above.)
LiftRite needed a newsletter to keep its customers up to date. LiftRite Toyota News (above left and shortly to appear as LiftRite Hire & Sales News) has settled into a three times a year schedule. Each newsletter is 4 pages of A4 in full colour . It is interesting to read, with a wide variety of user storiesand lots of colour photographs.
The Pusey Partners' Informer started with a rush, with several issues at the end of the 1999-2000 financial year to explain GST to their clients.
The Informer went full colour for 2002-2003, with two issues coming out in January and early June. It aimed at greater general interest content plus photographs and other illustrations to brighten up the presentation.
For information, a quote or to order your newsletter, click here. Please include your name, company and contact details in your email.
Recent developments
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In late 2004, Centurion garage Doors, a leading supplier garage doors for commercial and domestic applications, asked me to write and edit a newsletter. The first issue was posted out in December 2004 and the second in May 2005. For information, a quote or to order your newsletter, click here. Please include your name, company and contact details in your email. Soon to reach readers is a newsletter for MPL, health, safety and environmental consultants, with text edited by me in similar fashion to my work for Centurion. |
